Content by Abtin Masseratagah, CEO and founder of Northrn Mo. Toronto-based Digital Media and Social Media marketing firm. Abtin is a Digital Marketing Consultant who has been in the industry for over 9 years. He specializes in business development, influencer marketing, social media marketing, and brand amplification.
Instagram algorithm is self-evolving, and it is now harder than ever to reach intended key audiences and improve engagement on your posts. But once you understand how the algorithm determines your relationship with followers, you can improve your “friendship score”, boost your engagement and grow your Instagram community much faster.
1. Direct Messaging
Instagram’s algorithm prioritizes content from accounts that users interact with the most. Therefore, building a relationship with your existing followers is essential. A direct message is a quick and easy way to improve your “friendship score” with each user outside of your posts. Users who engage with you via direct messaging are more likely to see your future content. DMs also give you a chance to nurture an individual relationship with your followers in a more meaningful way.
Polls make your stories more interactive and improve your engagement by 10-50%. Running an Instagram poll is an excellent opportunity for your company to learn more about customers while strengthening your “friendship score” with your existing followers. You can ask your social community to vote for their favourite products, make customer surveys or create fun quizzes.
There are many ways to get creative and create hyperactive polls. Make it a consistent activity, but always keep in mind the content strategy and your brand identity.
3. Photosets & Post Sharing
Posts with multiple photos highly boost your feed visibility and can improve your engagement by up to 50%. Furthermore, sharing every new post to your stories will result in more interactions, more conversation, and ultimately, more customers.
4. Post Tagging
Another useful tactic to boost Instagram engagement and to hack the algorithm is to tag multiple users in your posts. This is probably obvious – the more users are tagged in each post, the more likes and comments the post receives. Having a team or a group of friends that you occasionally tag will quickly boost your engagement and will make your posts visible to more users.
Getting your current existing followers to participate in group tagging will improve your “friendship score” and will exponentially increase your reach beyond your community.
The popularity of memes among brands has exploded in the last couple of years. Memes are entertaining, quickly digestible and highly sharable. Meme posts appeal to diverse audiences, which allows brands to raise brand awareness among broader sets of consumer segments simultaneously. Instagram users frequently share meme posts through direct messaging or simply tag friends in the comment section. With each user interaction, your “friendship score” increases, and contributes to higher visibility rates of your other content.
By adding some elements of humour and nostalgia to your feed through memes, you can bond your Instagram community together, attract like-minded users, and increase the discoverability of your accounts.