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Lidia Vijga

236 posts
Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.
  • Editor's Corner

Best Business Ideas for Couples to Launch Together in 2026

  • January 15, 2026
Best Business Ideas for Couples
Stop guessing. Use your shared skills to solve a niche problem. See 8 realistic business ideas for couples to validate in 30 days without funding.
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Claymoo Founders
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  • 7 min
  • Startup Stories

From Code to Clay: How a CTO Quit Tech to Make Clay Kits with His Life Partner

  • January 3, 2026
Most days I’m knee-deep in SaaS demos, churn dashboards, and the usual founder routine. Still, the most useful case study I learned this year has no AI prompt, no blockchain…
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B2B Content Marketing Trends for Startups 2026
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  • 12 min
  • Editor's Corner

Actionable B2B Content Marketing Trends for Startups in 2026

  • December 28, 2025
Short runway and no ad budget? See how one honest article saved a startup from shutting down. Get 8 actionable B2B trends—from founder-led media to ungated micro-demos—that drive traction without the marketing fluff.
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B2G Marketing Playbook
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  • 11 min
  • Learn from founders

The B2G Marketing Playbook for B2B Tech CMOs

  • November 26, 2025
How do you convert the government – the world’s toughest buyer – into your most predictable growth engine? Every month a CMO drops a note in my inbox that reads…
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Pattern Interrupt
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  • 8 min
  • Editor's Corner

How To Use Pattern Interrupt to Compete With Giants

  • November 21, 2025
I get this question from startup founders all the time: “How can we stand out when big brands dominate?” My answer is the same. You can’t beat them on budget.…
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Cash Flow Management Tips from Paperstack founders
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  • 9 min
  • Learn from founders

Cash Flow Management Tips for 7-Figure Ecomm Brands

  • November 12, 2025
I have still to meet a founder who doesn’t celebrate a big sales spike. I have also still to meet one who hasn’t stared at the bank account a week…
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AI Agents for HR
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  • 11 min
  • Learn from founders

AI Agents for HR: Automate Recruiting, Keep the Human Touch

  • November 2, 2025
I have spent 23 years matching people with companies that change lives. More than a thousand hires later, one fact still rules my day: people join people. Not logos, not…
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AI Implementation Strategies
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  • 9 min
  • Editor's Corner

AI Implementation Strategies That Directly Drive Revenue

  • October 27, 2025
Most AI efforts fail because they start with curiosity: “Wouldn’t it be cool if…?” Cool does not pay payroll. Revenue does. Flip the question. Ask, “Which action, if automated, will…
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Influencer Marketing for Startups
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  • 10 min
  • Editor's Corner

Influencer Marketing for Startups: High Impact Without High Cost

  • October 21, 2025
I still believe in good journalism. One honest article about our first product changed our trajectory. Traffic jumped, we started getting demo requests, and we signed our first enterprise customer.…
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Startup Open House Toronto
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  • 8 min
  • Editor's Corner
  • Startup News

Startup Open House: The Startups You Can’t Miss

  • October 7, 2025
A single visit and one honest story can stretch a runway, attract partners, and turn a quiet team into a city-wide conversation. That’s the power startups unlock when they throw…
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Featured Posts
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    SEO Copywriting Masterclass

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