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Lidia Vijga

222 posts
Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.
  • Editor's Corner
  • Learn from founders

Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’

Founder Burnout
A small, personal note before the how to: I started companies because I loved solving a problem. But somewhere along the way I learned that purpose can vanish quietly, like…
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Tech Startup Branding
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  • 16 min
  • Learn from founders

Tech Startup Branding On A Budget: A Bootstrapper’s Guide

When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…
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Startup Spotlight Web Summit 2025 Vancouver
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  • 23 min
  • Startup Reviews

Web Summit 2025 Vancouver: Startup Spotlight

If you’re debating whether to book that flight to Vancouver next spring, here are some numbers that might help. Web Summit Vancouver 2025 drew over 15,000 attendees, 600 investors, and…
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WebSummit Vancouver 2025
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  • 7 min
  • Startup News

Web Summit 2025 Vancouver: Startups You Can’t Miss

Web Summit is projecting more than 15,000 founders, operators, and investors to flood the Vancouver Convention Centre from May 27-30, 2025. This single gathering could pump CA$172 million of direct…
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all hands meetings
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  • 4 min
  • Learn from founders

9 Tips to Run Effective All Hands Meetings in a Growing Startup

An all-hands meeting, sometimes called a company town-hall, is a regular gathering of everyone in a company to discuss important topics and updates. In a growing startup, these meetings can…
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Peloton Story
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  • 9 min
  • Startup Stories

Peloton Lost $757M per Quarter. ONE Insight Changed Everything

You already know that building a high-growth company often feels like riding a roller coaster in the dark. Still, even by startup standards, losing $757 million in a single quarter…
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LavaReach Founders
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  • 9 min
  • Startup Stories

From Bootstrap to Buyout in 4 Days: The LavaReach Story

I’ve always been fascinated by the stories of bootstrapped startups that manage to carve out their own path to success. Today, I’m excited to share with you the remarkable journey…
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PPAI Expo
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  • 14 min
  • Editor's Corner

Family Businesses at PPAI Expo: The Heart of Promo Marketing

Extraordinarily diverse, the PPAI Expo is a four-day event that brings together the brightest minds and most innovative companies in the promotional products industry. From pens and t-shirts to high-tech…
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AI in Social Commerce
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  • 5 min
  • Learn from founders

AI in Social Commerce: The Future of Online Retail

Social commerce is a growing part of the online world that blends social media and shopping in creative ways. Powered by AI technology, platforms like Instagram, Pinterest, and Facebook Marketplace…
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Best Outsourced CPA for Your Startup
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  • 10 min
  • Learn from founders

How to Choose the Best Outsourced CPA for Your Startup

Finding the best outsourced CPA for your startup can make a huge difference in your financial health and growth. This article will simplify your search by highlighting the top firms…
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