Looking to make your home more cozy this holiday and support a new startup? 🧡 Check out @homewithhone and their line of DIY home improvement projects! Follow the link to the full article in the bio. It was a pleasure covering the inspiring story of the co-founders Jennifer Huynh and Jacqueline Logansthan, and I hope you follow their journey too!
#home #homedecor #diy #homedesign #diyhomedecor #startup #startups #homesweethome #founder #startupstories #femalefounders #homedecoration #homeinspiration #homeinterior #interiordesign
Our latest article on how to create a social media policy at your workplace was written by Andrew Jenkins, founder of @volterradigital and instructor at University of Toronto.
#socialmediapolicy #socialmedia #compliance #socialmediamarketing #socialmediamanagement #brandreputation #socialmediatips
For anyone looking into #StartupVisaCanada, here is a guide by the founder who is going through the program 🇨🇦
#startup #startupvisa #startupcanada #immigratetocanada #immigration #founders #canadastartups #canadianbusiness #immigratetocanada
This list of the B2B video production agencies made it to the top 🧡
cinemads by @robcomeaufilm
A quick backstory with my recent SEO experiment:
I gave my friend Rob Comeau a search query for his birthday. 🎁
But my first gift failed, because of the wrong intent.
Right now, every time someone googles 'b2b video production', the article with Cinemads.tv (Rob's company) comes up on the first page of Google.
But I tried a different article before, and it didn’t rank.
Simply because of the search intent.
My first attempt was a How-To guide that shares production tips on how to produce a video ad.
Rob is brilliant at what he does, and that guide was full of quality tips.
But it didn't get on the first page.
Because when people google "b2b video production" they want to find a company they can hire, and not learn how to do video production themselves.
So my 2nd attempt was to create a list of the top b2b video production companies, and adding Rob wasn't hard to this list, as his work is one of the best in the market.
Google is good at identifying the search intent.
This experiment proves that even high-quality content can go unnoticed by algorithms if you don't get the search intent right.
Happy ranking everyone!✌️
Demonstrating firsthand experience to the Google Search Engine is like posting selfies on socials.
To rank content better, Google's algos have changed from E-A-T to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
That extra 'E' stands for firsthand experience.
So just like posting a selfie showing the real person behind your brand, the same goes for your content writing.
Google wants to make sure that your content comes from firsthand experience and is based on your views and observations.
Here is a list of synonyms for “In my experience” that you can start using today to signal Google that your content comes from you:
From my perspective
Based on my observations
According to my understanding
In my view
Through my encounters
As I’ve seen it
According to what I’ve witnessed
From what I’ve noticed
As per my knowledge
In my estimation
Happy ranking! ✌️
#searchengineoptimization #seowriting #seowritingtips #seo #searchenginemarketing #searchengine #google #googlesearch #googleranking #googlealgorithm #writingtips
Google’s algorithms love structure! This article made it to the top for many reasons and the comparison table was one of them. 🏓
If you run an eCommerce business and looking for non dilutive funding options, check out these Clearco alternatives:
Or if you want to learn SEO from me, follow the link to my bootcamp in the profile.
#ecommerce #funding #nondilutivefunding #financing #shopifystore #revenuebasedfinancing #amazonstore #ecommercebusiness #startupfunding #seo #searchengineoptimization
A quick recap of my talk on #SEO from #saastock2023
- SEO is not about your brand or what it offers, it’s about your ICP and what they search for
- you can build your startup moat with SEO by cornering a niche and dominating it
- a website with a good topical authority can outrank competitors that have higher domain scores
-SEO compounds over time unlike sales outreach or paid ads
- AI made SEO more accessible to bootstrapped startups
- Google is leading with their new E-E-A-T guidelines to rank content
- Content collaborations is the king.