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How to Launch on Product Hunt: Step By Step Guide with Tips and Best Practices
Social Media Policy: Everything You Need to Know for 2024
The barrier between personal and professional life has increasingly blurred in today’s digital world. Missteps on social media can have dire consequences for not…
Sales Stack AI: How Generative AI Can Consolidate All Sales Tools
I launched LavaReach after spending years selling products and services from brick-and-mortar businesses like garage door installations to complex 6 figure ACV deals…
Elevating B2B Brand Awareness Through Video Marketing Strategies
Nowadays, video marketing is a crucial component of any B2B brand strategy that works. Video has shown to be an effective tool for increasing brand awareness among B2B…
Cybersecurity Gamification: Winning the Cyberwar Through Play
Tapping into our innate need for reward and play, cybersecurity gamification makes awareness and training programs more fun and effective.
Top B2B Video Production Companies & Their Best Ad Campaigns
Most B2B companies know they need video content. But producing advertising videos that actually deliver ROI requires finding a video production company with the right…
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Popular Posts

Looking to make your home more cozy this holiday and support a new startup? 🧡 Check out @homewithhone and their line of DIY home improvement projects! Follow the link to the full article in the bio. It was a pleasure covering the inspiring story of the co-founders Jennifer Huynh and Jacqueline Logansthan, and I hope you follow their journey too!
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#home #homedecor #diy #homedesign #diyhomedecor #startup #startups #homesweethome #founder #startupstories #femalefounders #homedecoration #homeinspiration #homeinterior #interiordesign
3 days ago

My curated list of Black Friday SaaS deals👌link in the bio 💛
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#blackfriday #saas #saasdeals #blackfridaysaasdeals #blackfridaysale #saastools #startups #toolkit #startups
6 days ago


Our latest article on how to create a social media policy at your workplace was written by Andrew Jenkins, founder of @volterradigital and instructor at University of Toronto.
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#socialmediapolicy #socialmedia #compliance #socialmediamarketing #socialmediamanagement #brandreputation #socialmediatips
6 days ago

For anyone looking into #StartupVisaCanada, here is a guide by the founder who is going through the program 🇨🇦
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#startup #startupvisa #startupcanada #immigratetocanada #immigration #founders #canadastartups #canadianbusiness #immigratetocanada
1 week ago






This list of the B2B video production agencies made it to the top 🧡
@maximumeffort
@ogilvy
cinemads by @robcomeaufilm
@smugglersite
@wiedenkennedy
@umault
@biscuit.filmworks
@anoncontent
@saatchiuk @saatchicanada
A quick backstory with my recent SEO experiment:
I gave my friend Rob Comeau a search query for his birthday. 🎁
But my first gift failed, because of the wrong intent.
Right now, every time someone googles 'b2b video production', the article with Cinemads.tv (Rob's company) comes up on the first page of Google.
But I tried a different article before, and it didn’t rank.
Simply because of the search intent.
My first attempt was a How-To guide that shares production tips on how to produce a video ad.
Rob is brilliant at what he does, and that guide was full of quality tips.
But it didn't get on the first page.
Because when people google "b2b video production" they want to find a company they can hire, and not learn how to do video production themselves.
So my 2nd attempt was to create a list of the top b2b video production companies, and adding Rob wasn't hard to this list, as his work is one of the best in the market.
Google is good at identifying the search intent.
This experiment proves that even high-quality content can go unnoticed by algorithms if you don't get the search intent right.
Happy ranking everyone!✌️
4 weeks ago

Demonstrating firsthand experience to the Google Search Engine is like posting selfies on socials.
To rank content better, Google's algos have changed from E-A-T to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
That extra 'E' stands for firsthand experience.
So just like posting a selfie showing the real person behind your brand, the same goes for your content writing.
Google wants to make sure that your content comes from firsthand experience and is based on your views and observations.
Here is a list of synonyms for “In my experience” that you can start using today to signal Google that your content comes from you:
From my perspective
Based on my observations
According to my understanding
In my view
Through my encounters
As I’ve seen it
According to what I’ve witnessed
From what I’ve noticed
As per my knowledge
In my estimation
Happy ranking! ✌️
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#searchengineoptimization #seowriting #seowritingtips #seo #searchenginemarketing #searchengine #google #googlesearch #googleranking #googlealgorithm #writingtips
1 month ago


Google’s algorithms love structure! This article made it to the top for many reasons and the comparison table was one of them. 🏓
If you run an eCommerce business and looking for non dilutive funding options, check out these Clearco alternatives:
💸 @getpaperstack
💸 @wayflyerapp
💸 @8fig.co
💸 @kickfurther
💸 @_sellersfi
Or if you want to learn SEO from me, follow the link to my bootcamp in the profile.
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#ecommerce #funding #nondilutivefunding #financing #shopifystore #revenuebasedfinancing #amazonstore #ecommercebusiness #startupfunding #seo #searchengineoptimization
1 month ago

A quick recap of my talk on #SEO from #saastock2023
- SEO is not about your brand or what it offers, it’s about your ICP and what they search for
- you can build your startup moat with SEO by cornering a niche and dominating it
- a website with a good topical authority can outrank competitors that have higher domain scores
-SEO compounds over time unlike sales outreach or paid ads
- AI made SEO more accessible to bootstrapped startups
- Google is leading with their new E-E-A-T guidelines to rank content
- Content collaborations is the king.
1 month ago