Learn from founders Archives

Learn from founders

How Holiday Season Micro Moments Can Slash Your CAC

Every CMO knows the top-line numbers. Online holiday revenue keeps breaking records. During the 2024 season U.S. e-commerce sales in the November-to-December window jumped 6.7% year over year. Mobile did…

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10 min

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Comment Marketing: How One Comment Outsold $1M Media Plan

Earlier this year a DTC brand sent me their media plan. $1M for FY. 8 channels. 2 agencies. 31 variations of the same hero video. In the same week their…

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8 min

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Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups

A great product, as you and I know, doesn’t guarantee a company’s survival. In fact, I can tell you that tech startups operate in the single riskiest corner of the…

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9 min

Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’

A small, personal note before the how to: I started companies because I loved solving a problem. But somewhere along the way I learned that purpose can vanish quietly, like…

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16 min

Learn from founders

Tech Startup Branding On A Budget: A Bootstrapper’s Guide

When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…

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4 min

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9 Tips to Run Effective All Hands Meetings in a Growing Startup

An all-hands meeting, sometimes called a company town-hall, is a regular gathering of everyone in a company to discuss important topics and updates. In a growing startup, these meetings can…

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5 min

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AI in Social Commerce: The Future of Online Retail

Social commerce is a growing part of the online world that blends social media and shopping in creative ways. Powered by AI technology, platforms like Instagram, Pinterest, and Facebook Marketplace…

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10 min

Learn from founders

How to Choose the Best Outsourced CPA for Your Startup

Finding the best outsourced CPA for your startup can make a huge difference in your financial health and growth. This article will simplify your search by highlighting the top firms…

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10 min

Learn from founders

Best Paying Jobs in Consumer Services for Career Seekers

Looking for the best paying jobs in consumer services? This article highlights the top high-paying roles in the industry, from financial advisors to airline pilots. Discover which positions offer the…

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15 min

Learn from founders

How to Find the Best Fractional CFO for Startups

As someone who’s spent over a decade in the banking industry and now serves as the VP of Finance at Montecito Medical Real Estate, I’ve seen all sorts of financial…

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How Holiday Season Micro Moments Can Slash Your CAC

Comment Marketing: How One Comment Outsold $1M Media Plan

Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups

Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’

Tech Startup Branding On A Budget: A Bootstrapper’s Guide

9 Tips to Run Effective All Hands Meetings in a Growing Startup

AI in Social Commerce: The Future of Online Retail

How to Choose the Best Outsourced CPA for Your Startup

Best Paying Jobs in Consumer Services for Career Seekers

How to Find the Best Fractional CFO for Startups

Comment Marketing: How One Comment Outsold $1M Media Plan

Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’

Tech Startup Branding On A Budget: A Bootstrapper’s Guide

Best Paying Jobs in Consumer Services for Career Seekers

Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups

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