AI Agents for HR: Automate Recruiting, Keep the Human Touch
I have spent 23 years matching people with companies that change lives. More than a thousand hires later, one fact still rules my day: people join people. Not logos, not…
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How Holiday Season Micro Moments Can Slash Your CAC
Every CMO knows the top-line numbers. Online holiday revenue keeps breaking records. During the 2024 season U.S. e-commerce sales in the November-to-December window jumped 6.7% year over year. Mobile did…
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Comment Marketing: How One Comment Outsold $1M Media Plan
Earlier this year a DTC brand sent me their media plan. $1M for FY. 8 channels. 2 agencies. 31 variations of the same hero video. In the same week their…
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Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups
A great product, as you and I know, doesn’t guarantee a company’s survival. In fact, I can tell you that tech startups operate in the single riskiest corner of the…
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Tech Startup Branding On A Budget: A Bootstrapper’s Guide
When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…
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9 Tips to Run Effective All Hands Meetings in a Growing Startup
An all-hands meeting, sometimes called a company town-hall, is a regular gathering of everyone in a company to discuss important topics and updates. In a growing startup, these meetings can…
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AI in Social Commerce: The Future of Online Retail
Social commerce is a growing part of the online world that blends social media and shopping in creative ways. Powered by AI technology, platforms like Instagram, Pinterest, and Facebook Marketplace…
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How to Choose the Best Outsourced CPA for Your Startup
Finding the best outsourced CPA for your startup can make a huge difference in your financial health and growth. This article will simplify your search by highlighting the top firms…
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Best Paying Jobs in Consumer Services for Career Seekers
Looking for the best paying jobs in consumer services? This article highlights the top high-paying roles in the industry, from financial advisors to airline pilots. Discover which positions offer the…
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How to Find the Best Fractional CFO for Startups
As someone who’s spent over a decade in the banking industry and now serves as the VP of Finance at Montecito Medical Real Estate, I’ve seen all sorts of financial…
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