Extraordinarily diverse, the PPAI Expo is a four-day event that brings together the brightest minds and most innovative companies in the promotional products industry. From pens and t-shirts to high-tech…

Ever wonder why some brands seem to read your mind while others just aggressively push their products? It all comes down to the marketing concept – a business approach that…

Curious about what companies are in the consumer services field? This article covers major players like Amazon in e-commerce, Delta Airlines in travel, and UnitedHealth Group in healthcare. Read on…

The retail industry is on the brink of a major shift, with category management softwares leading the charge. After years of stagnation, we’re now seeing a surge of innovation, especially…

Every year, I go through Black Friday software deals, but this time, I’m laser-focused on tools for sales and marketing teams. In the startup world, distribution is everything—it’s not just…

While building DeckLinks and BYVI, I naturally gravitated towards startup consulting, helping other founders refine their Go-To-Market strategies and SEO initiatives. This symbiotic relationship proved invaluable: early-stage founders gained battle-tested…