Work Life Blend: Forget Balance, Embrace the Blend
Startup founders don’t live in neat compartments. We live in the grey. One minute we’re fixing a database index, the next we’re reading bedtime stories, then we’re pitching an angel…
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Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’
A small, personal note before the how to: I started companies because I loved solving a problem. But somewhere along the way I learned that purpose can vanish quietly, like…
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Family Businesses at PPAI Expo: The Heart of Promo Marketing
Extraordinarily diverse, the PPAI Expo is a four-day event that brings together the brightest minds and most innovative companies in the promotional products industry. From pens and t-shirts to high-tech…
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The Marketing Concept: Key Principles and Applications
Ever wonder why some brands seem to read your mind while others just aggressively push their products? It all comes down to the marketing concept – a business approach that…
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Top Companies in the Consumer Services Field
Curious about what companies are in the consumer services field? This article covers major players like Amazon in e-commerce, Delta Airlines in travel, and UnitedHealth Group in healthcare. Read on…
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Best Category Management Softwares in 2025
The retail industry is on the brink of a major shift, with category management softwares leading the charge. After years of stagnation, we’re now seeing a surge of innovation, especially…
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Best Black Friday Software Deals 2024 for Sales and Marketing
Every year, I go through Black Friday software deals, but this time, I’m laser-focused on tools for sales and marketing teams. In the startup world, distribution is everything—it’s not just…
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PR for Tech Startups: How to Do It Yourself
Your startup’s story is your most powerful asset. The hard truth is that PR isn’t just about getting press – it’s about creating a narrative that becomes your startup’s strategic…
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Starting a Startup Consulting Business: Pros and Cons
While building DeckLinks and BYVI, I naturally gravitated towards startup consulting, helping other founders refine their Go-To-Market strategies and SEO initiatives. This symbiotic relationship proved invaluable: early-stage founders gained battle-tested…
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Founder Mode: The Brutal Truth No One Tells You
After ten years in B2B sales and marketing, and now as the co-founder of DeckLinks and BriefBid, I’ve come to realize something profound about what we call “Founder Mode.” It’s…
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