Best Black Friday Software Deals 2024 for Sales and Marketing

Written by Lidia Vijga, Co-founder at DeckLinks

Every year, I go through Black Friday software deals, but this time, I’m laser-focused on tools for sales and marketing teams. In the startup world, distribution is everything—it’s not just about having a great product, but how quickly and effectively you can get it in front of potential customers. These deals are handpicked to help lean teams accelerate their growth, offering powerful software that can amplify reach, streamline outreach, and ultimately help startups scale faster.

xTiles – Streamline and Align Your Marketing and Sales Workflows

xTiles is an invaluable tool for marketers and sales teams looking to optimize collaboration and boost productivity. As a web-based app, it enhances your note-taking experience while providing powerful project management capabilities. Designed to help teams structure ideas, tasks, and projects in one unified platform, xTiles makes it easier to work together and achieve business goals more efficiently.

From brainstorming and strategy planning to content creation and lead management, xTiles enables you to organize notes, to-do lists, and tasks into customized groups and projects. Whether you’re mapping out a marketing campaign, planning an editorial calendar, or managing sales initiatives, the platform adapts to your needs.

Personally, I use xTiles to streamline content planning and knowledge sharing within my own teams. Whether I’m organizing a blog editorial calendar or coordinating materials for a sales training program, xTiles allows me to visually map out ideas and structure information in a way that aligns with any project. For marketers and sales teams, it’s the perfect tool to centralize ideas, improve workflow, and keep everyone aligned.

WPX – Accelerate Your Growth with Lightning-Fast Hosting

We’ve been using WPX Hosting for both BYVI and DeckLinks websites, and it’s been a fantastic choice. Known for its exceptional speed, WPX provides optimized WordPress hosting with servers that ensure fast load times, which has also helped boost our SEO rankings. For a growing business, speed is critical, and WPX has delivered on this front with impressive reliability.

What sets WPX apart is their outstanding customer support. Their team of WordPress experts is available 24/7 via live chat and they always provide us with quick solutions whenever we need assistance. The platform is easy to use, and their free migration service was a breeze—everything transferred smoothly without any downtime. I highly recommend WPX to anyone looking for a fast, reliable, and hassle-free hosting solution.

Another reason we love WPX Hosting is their commitment to making a positive impact beyond just technology. The company has a deep passion for dogs and has taken steps to improve the lives of shelter, homeless, and disabled dogs (and even some cats) in Eastern Europe. Through their nonprofit foundation, Every Dog Matters, WPX is working to eliminate the challenges faced by these animals. This dedication to a noble cause reflects the company’s values and shows that they’re not just about business—they’re also about making a real difference in the world. It’s inspiring to support a company that strives for greatness both in business and in their community.

Wincher: Supercharge Your SEO Strategy

Wincher is your go-to SEO tool, powering over 600,000 marketers and business owners on growing their traffic and ranking at the top of the SERPs.
With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you everything you need to build a strong SEO strategy and make smarter decisions in no time. It takes less than 5 minutes to set up your account and gain access to the following key features:

• Daily rank tracking
• On-demand data update
• Integration with Google Search Console & Looker Studio
• Keyword research & keyword gap
• Share of voice
• Backlink profile explorer
• Competitor tracking
• On-page SEO checker
• AI content outliner

Coupler.io – Streamline Your Data Reporting with No-Code Automation

Coupler.io is a powerful no-code platform designed to simplify data reporting and automate your workflow, turning complex data into clear, actionable insights. Whether you need to collect, organize, transform, or visualize business data, Coupler.io makes it easy to create meaningful dashboards without the need for technical expertise.

With advanced analytics and reporting features, Coupler.io enables seamless data integration across 500+ apps, including everything from advertising platforms to databases, CRMs, and more. This broad range of integrations ensures that no matter where your data resides, you can centralize and manage it effortlessly.

In addition to its core data automation features, Coupler.io offers a range of tools to help you optimize your reporting process. You can choose from a variety of pre-designed dashboard templates to get started quickly, or take advantage of analytics consultancy services for tailored insights and expert guidance.

Clearout – Find Leads Faster with Email Discovery Tool

Clearout streamlines the process of identifying validated email addresses for businesses. By enabling users to locate contact information using just a name and company, the tool eliminates the time-consuming task of manual lead research. Companies can now prioritize converting potential leads instead of getting stuck in the prospecting phase.

The platform delivers efficient email discovery through multiple features. Its quick email finder accelerates outreach efforts by uncovering contact information much faster. The bulk email finder allows professionals to acquire a high volume of quality leads in a single search. Powered by AI-driven confidence scoring, the tool helps businesses systematically expand their potential customer base with greater precision.

With their LinkedIn Chrome Extension users can rapidly identify and capture verified business email addresses directly from LinkedIn profiles. Beyond email addresses, the extension provides additional contact enrichment, including phone numbers.

Competitors App – Track All Your Competitors’ Marketing Moves

Competitors App is a powerful tool designed to help businesses track and analyze their competitors’ marketing strategies across multiple channels. It automates the monitoring process and delivers insights directly to users via email, allowing them to stay updated on important changes without having to spend significant time on research.

The app enables users to monitor website changes, SEO performance, and keyword rankings, providing valuable insights into competitors’ content, design, and pricing updates. It also tracks email marketing campaigns, allowing you to see how competitors engage their audience and promote new offerings. Additionally, Competitors App tracks social media activity across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok, helping you understand competitors’ content strategies and engagement tactics.

Beyond digital marketing, Competitors App provides data on competitors’ web traffic trends and seasonal fluctuations, helping you correlate traffic increases with marketing activities. It also monitors customer reviews across over 100 review sites and uses AI to generate summaries that reveal sentiment and competitive positioning. These insights help businesses refine their strategies, stay agile, and maintain a competitive edge in their market.

Retainful – Boost Your E-Commerce Growth

Retainful is an all-in-one email marketing solution designed for WooCommerce and Shopify stores. It covers everything you need for effective lifecycle email marketing, including sign-up forms, automated emails, abandoned cart recovery, and newsletters—all in one easy-to-use platform.

With features like dynamic coupons, a flexible drag-and-drop editor, real-time analytics, and exit-intent popups, Retainful helps you deliver personalized, targeted messaging to your customers. Plus, its advanced segmentation tools make it simple to engage your audience and drive more revenue for your store.

Pixpa – Build a Stunning Website Without Coding

Pixpa is a powerful, all-in-one, no-code website builder designed for creatives and small businesses who want to build stunning, professional websites without any technical skills. Whether you’re a photographer, artist, designer, or small business owner, Pixpa offers a range of tools to help you create a site that reflects your unique style and meets your business needs.

With Pixpa, you get a fully customizable platform that includes an integrated online store, dynamic blogs, client galleries, ecommerce galleries, a photo gallery app, and built-in marketing tools—everything you need to showcase your portfolio, share your ideas, and sell your products or services online. No coding skills required.

Transistor – Publish Your Podcast Everywhere

Transistor offers reliable podcast hosting and detailed analytics for thousands of organizations, brands, and creators worldwide. Whether you’re just starting or scaling your podcast, Transistor simplifies the complexities of the podcasting world. The platform not only makes it easy to publish and manage your episodes, but also helps you distribute your show seamlessly to major platforms like Apple Podcasts, Spotify, and Google Podcasts, ensuring your content reaches the right audience.

When it comes to analytics, Transistor is consistently rated as one of the best tools in the industry. The platform provides in-depth stats that help you understand how your podcast is performing with your audience. Track key metrics like monthly listens, total listens per episode, average downloads, and the most popular listening apps. You can also see which devices your listeners are using, allowing you to make data-driven decisions to grow and engage your audience more effectively. With Transistor’s detailed podcast analytics, you’ll always know exactly how your podcast is resonating with listeners.

About the Author

Lidia Vijga

Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.