Tech Startup Branding On A Budget: A Bootstrapper’s Guide
When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…
Share
Posts by tag
featured
34 posts
PR for Tech Startups: How to Do It Yourself
Your startup’s story is your most powerful asset. The hard truth is that PR isn’t just about getting press – it’s about creating a narrative that becomes your startup’s strategic…
Share
Content Marketing KPIs: If You Can’t Measure It, Don’t Do It
In B2B marketing, content doesn’t just inform – it transforms. Where every blog post, every email, every tweet isn’t just a drop in the digital ocean, but a powerful wave…
Share
Founder Mode: The Brutal Truth No One Tells You
After ten years in B2B sales and marketing, and now as the co-founder of DeckLinks and BriefBid, I’ve come to realize something profound about what we call “Founder Mode.” It’s…
Share
These Sales Movies Will Make You Quit… Or Double Down
After a long week of dealing with hangups, sales objections, and the occasional psycho boss, there’s nothing quite like kicking back and watching some quality sales movies or TV series.…
Share
Stealth Startup Mode Explained: A Path to Competitive Advantage
Ever feel like you’re playing a game where everyone knows the rules except you? That’s how I felt when I was building in public. When we started to work on…
Share
What it Takes to Be a Successful Serial Entrepreneur in Tech
Let’s get real about what it actually takes to be a successful serial entrepreneur in tech. You’ve got one business under your belt? Great. Now it’s time to leverage that…
Share
Is Consumer Services a Good Career Path in the Age of AI
Considering a career in consumer services? This dynamic field offers a multitude of rewarding opportunities for those passionate about delivering exceptional customer experiences. But is consumer services truly a viable…
Share
Remote User Testing: A Complete Guide For Startups
Founders, let me emphasize that user testing is a critical tool for developing exceptional products people actually want. But here’s the thing – it’s tricky enough to do quality user…
Share
How To Use Gamification In HR: Your Guide for 2024
Employee engagement levels in the United States have steadily declined over the past few years. According to Gallup, this current engagement rate for American workers is among the lowest measured…
Share