The Marketing Concept: Key Principles and Applications
Ever wonder why some brands seem to read your mind while others just aggressively push their products? It all comes down to the marketing concept – a business approach that…
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PR for Tech Startups: How to Do It Yourself
Your startup’s story is your most powerful asset. The hard truth is that PR isn’t just about getting press – it’s about creating a narrative that becomes your startup’s strategic…
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Content Marketing KPIs: If You Can’t Measure It, Don’t Do It
In B2B marketing, content doesn’t just inform – it transforms. Where every blog post, every email, every tweet isn’t just a drop in the digital ocean, but a powerful wave…
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Founder Mode: The Brutal Truth No One Tells You
After ten years in B2B sales and marketing, and now as the co-founder of DeckLinks and BriefBid, I’ve come to realize something profound about what we call “Founder Mode.” It’s…
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These Sales Movies Will Make You Quit… Or Double Down
After a long week of dealing with hangups, sales objections, and the occasional psycho boss, there’s nothing quite like kicking back and watching some quality sales movies or TV series.…
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Stealth Startup Mode Explained: A Path to Competitive Advantage
Ever feel like you’re playing a game where everyone knows the rules except you? That’s how I felt when I was building in public. When we started to work on…
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What it Takes to Be a Successful Serial Entrepreneur in Tech
Let’s get real about what it actually takes to be a successful serial entrepreneur in tech. You’ve got one business under your belt? Great. Now it’s time to leverage that…
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Is Consumer Services a Good Career Path in the Age of AI
Considering a career in consumer services? This dynamic field offers a multitude of rewarding opportunities for those passionate about delivering exceptional customer experiences. But is consumer services truly a viable…
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Community Building: Cultivating Growth for Startups and Nonprofits
What if the key to exponential growth in your startup or nonprofit is already within your reach? Nope, this isn’t just me blowing smoke in your direction – you have…
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Remote User Testing: A Complete Guide For Startups
Founders, let me emphasize that user testing is a critical tool for developing exceptional products people actually want. But here’s the thing – it’s tricky enough to do quality user…
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