A GUEST POST BY SHARON WAGNER, FOUNDER AT SENIOR FRIENDLY
No matter where you are in your business journey, marketing is critical to draw in clients and customers. While many companies are now focusing on digital marketing, they shouldn’t forget the timeless techniques.
Return to Paper Mail
Using paper mail is still one of the most effective forms of marketing. For example, you might consider postcard marketing. Some business owners may think that there is little need for traditional mail if they have electronic newsletters, but postcards are still effective. They cost little money, you don’t have to worry about the card going into someone’s spam folder and it feels more personal. Postcards are six times more likely to be read compared with a direct mail letter.
To decide where to send your postcards, you may need to assess your target market, which is who you want to sell to. If you want to learn your target audience, consider surveying your current clients. Find out who buys your product and direct your marketing towards that demographic. Likewise, you can ask about how people in that demographic find businesses like yours.
Take Your Methods Outdoors
When it comes to making your marketing plan, you should think about how you can reach potential customers throughout your community. If you need help with ideas, you may want to look for professional help. For example, you can work with influencers to help come up with an effective social media campaign through an influencer marketing agency. When looking for help with marketing, you can go to online job platforms to weigh rates and reviews.
Once you have a plan, try to implement it within your community. You may want to put up billboards, hand out stickers, or create yard signs. In addition, become acquainted with your chamber of commerce. When you network, you are more likely to get to know other businesses and potential customers.
Leave an Impression
To make your business unforgettable, you need to invest time and creativity into your slogans, branding, and design. A good slogan brings attention to your brand and sticks in the minds of your potential customers. A catchy phrase also helps enhance a positive relationship with clients.
Remember to appeal to a client’s visual memory through the use of a logo, which represents your brand. Most people can recognize major corporations by their logo without needing a name. When you leave a positive impression on the public, people are more likely to remember your company.
Coupons and discounts are also a positive way to lure new customers and to retain ones that you already have. Coupons, for example, can drive people to your business. You may consider one set of discounts for new clients and a separate set for returning ones.
When it comes to making an impression, your traditional and digital marketing should be memorable. You might want to seek help from a graphic or web designer with your design ideas.
Make Sure All’s Accounted For
When you start marketing your business, you may discover that you’re getting an increase in business. This may include sending out more invoices and billing statements that you’re used to. If you don’t have a solid accounting system in place, now’s the time to get one going. The best software to run accounting will handle things like invoicing, expenses, inventory, and bill management. These programs will also come in very handy at tax time.
While digital marketing is an important tool, don’t forget about the timeless methods. Many of the classic marketing techniques still work for many companies.