Posts by author

Lidia Vijga

234 posts

Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.

Editor's Corner

Actionable B2B Content Marketing Trends for Startups in 2026

December 28, 2025

B2B Content Marketing Trends for Startups 2026

Short runway and no ad budget? See how one honest article saved a startup from shutting down. Get 8 actionable B2B trends—from founder-led media to ungated micro-demos—that drive traction without the marketing fluff.

B2G Marketing Playbook

11 min

Learn from founders

The B2G Marketing Playbook for B2B Tech CMOs

November 26, 2025

How do you convert the government – the world’s toughest buyer – into your most predictable growth engine? Every month a CMO drops a note in my inbox that reads…

Pattern Interrupt

8 min

Editor's Corner

How To Use Pattern Interrupt to Compete With Giants

November 21, 2025

I get this question from startup founders all the time: “How can we stand out when big brands dominate?” My answer is the same. You can’t beat them on budget.…

Cash Flow Management Tips from Paperstack founders

9 min

Learn from founders

Cash Flow Management Tips for 7-Figure Ecomm Brands

November 12, 2025

I have still to meet a founder who doesn’t celebrate a big sales spike. I have also still to meet one who hasn’t stared at the bank account a week…

AI Agents for HR

11 min

Learn from founders

AI Agents for HR: Automate Recruiting, Keep the Human Touch

November 2, 2025

I have spent 23 years matching people with companies that change lives. More than a thousand hires later, one fact still rules my day: people join people. Not logos, not…

AI Implementation Strategies

9 min

Editor's Corner

AI Implementation Strategies That Directly Drive Revenue

October 27, 2025

Most AI efforts fail because they start with curiosity: “Wouldn’t it be cool if…?” Cool does not pay payroll. Revenue does. Flip the question. Ask, “Which action, if automated, will…

Influencer Marketing for Startups

10 min

Editor's Corner

Influencer Marketing for Startups: High Impact Without High Cost

October 21, 2025

I still believe in good journalism. One honest article about our first product changed our trajectory. Traffic jumped, we started getting demo requests, and we signed our first enterprise customer.…

Startup Open House Toronto

8 min

Startup Open House: The Startups You Can’t Miss

October 7, 2025

A single visit and one honest story can stretch a runway, attract partners, and turn a quiet team into a city-wide conversation. That’s the power startups unlock when they throw…

Work Life Blend

9 min

Editor's Corner

Work Life Blend: Forget Balance, Embrace the Blend

September 21, 2025

Startup founders don’t live in neat compartments. We live in the grey. One minute we’re fixing a database index, the next we’re reading bedtime stories, then we’re pitching an angel…

Holiday Season Micro Moments

10 min

Learn from founders

How Holiday Season Micro Moments Can Slash Your CAC

September 14, 2025

Every CMO knows the top-line numbers. Online holiday revenue keeps breaking records. During the 2024 season U.S. e-commerce sales in the November-to-December window jumped 6.7% year over year. Mobile did…

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