Posts by author

Lidia Vijga

207 posts

Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.

Editor's Corner

Best Black Friday Software Deals 2024 for Sales and Marketing

Black Friday Software Deals 2024

Every year, I go through Black Friday software deals, but this time, I’m laser-focused on tools for sales and marketing teams. In the startup world, distribution is everything—it’s not just…

Fractional CFO for Startups

15 min

Learn from founders

How to Find the Best Fractional CFO for Startups

As someone who’s spent over a decade in the banking industry and now serves as the VP of Finance at Montecito Medical Real Estate, I’ve seen all sorts of financial…

PR for Tech Startups

16 min

Editor's Corner

PR for Tech Startups: How to Do It Yourself

Your startup’s story is your most powerful asset. The hard truth is that PR isn’t just about getting press – it’s about creating a narrative that becomes your startup’s strategic…

AI Tools for Lawyers

16 min

Learn from founders

AI Tools for Lawyers: How to Pick the Right One in 2025

If you’re reading this, chances are you’re either an independent lawyer or part of a small law firm like me, trying to navigate the wild world of AI tools for…

Starting a Startup Consulting

12 min

Editor's Corner

Starting a Startup Consulting Business: Pros and Cons

While building DeckLinks and BYVI, I naturally gravitated towards startup consulting, helping other founders refine their Go-To-Market strategies and SEO initiatives. This symbiotic relationship proved invaluable: early-stage founders gained battle-tested…

Content Marketing KPIs

14 min

Learn from founders

Content Marketing KPIs: If You Can’t Measure It, Don’t Do It

In B2B marketing, content doesn’t just inform – it transforms. Where every blog post, every email, every tweet isn’t just a drop in the digital ocean, but a powerful wave…

Founder Mode

14 min

Editor's Corner

Founder Mode: The Brutal Truth No One Tells You

After ten years in B2B sales and marketing, and now as the co-founder of DeckLinks and BriefBid, I’ve come to realize something profound about what we call “Founder Mode.” It’s…

Startup Podcasts

11 min

Editor's Corner

Top Startup Podcasts Every Founder Should Tune Into

Ever find yourself discovering answers and drawing inspiration from podcasts? I know I certainly do! In this listicle, I’m excited to share my curated selection of the best startup podcasts…

16 min

Editor's Corner

How to Implement AI in Brand Management

Imagine having a superpower. The ability to peer into the future, to know exactly what your customers want before they do, to spot a brand crisis brewing from a million…

Storytelling and Content Marketing for E-Commerce Startups

3 min

Editor's Corner

Storytelling and Content Marketing for E-Commerce Startups

From family gatherings to public speeches, the power of a good story transcends the audience. Companies that want to connect to their customers on a personal level must develop a…

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