AI Agents for HR: Automate Recruiting, Keep the Human Touch
I have spent 23 years matching people with companies that change lives. More than a thousand hires later, one fact still rules my day: people join people. Not logos, not…
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Lidia Vijga
230 posts
Lidia Vijga is a co-founder of DeckLinks, a SaaS platform that supercharges PDFs with Video narrations, CTAs, and real-time Analytics. Lidia is an early tech adopter, and as a passionate tech enthusiast, she actively supports startups. She regularly shares her insights and experiences on LinkedIn, webinars, and speaking engagements. Lidia is committed to empowering client-facing teams with tools that augment their talent, rather than replacing it with automation. She firmly believes that companies grow faster when they showcase their human side.
AI Implementation Strategies That Directly Drive Revenue
Most AI efforts fail because they start with curiosity: “Wouldn’t it be cool if…?” Cool does not pay payroll. Revenue does. Flip the question. Ask, “Which action, if automated, will…
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Influencer Marketing for Startups: High Impact Without High Cost
I still believe in good journalism. One honest article about our first product changed our trajectory. Traffic jumped, we started getting demo requests, and we signed our first enterprise customer.…
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Startup Open House: The Startups You Can’t Miss
A single visit and one honest story can stretch a runway, attract partners, and turn a quiet team into a city-wide conversation. That’s the power startups unlock when they throw…
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Work Life Blend: Forget Balance, Embrace the Blend
Startup founders don’t live in neat compartments. We live in the grey. One minute we’re fixing a database index, the next we’re reading bedtime stories, then we’re pitching an angel…
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How Holiday Season Micro Moments Can Slash Your CAC
Every CMO knows the top-line numbers. Online holiday revenue keeps breaking records. During the 2024 season U.S. e-commerce sales in the November-to-December window jumped 6.7% year over year. Mobile did…
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Comment Marketing: How One Comment Outsold $1M Media Plan
Earlier this year a DTC brand sent me their media plan. $1M for FY. 8 channels. 2 agencies. 31 variations of the same hero video. In the same week their…
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Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups
A great product, as you and I know, doesn’t guarantee a company’s survival. In fact, I can tell you that tech startups operate in the single riskiest corner of the…
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Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’
A small, personal note before the how to: I started companies because I loved solving a problem. But somewhere along the way I learned that purpose can vanish quietly, like…
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Tech Startup Branding On A Budget: A Bootstrapper’s Guide
When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…
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