Remote User Testing: A Complete Guide For Startups
Founders, let me emphasize that user testing is a critical tool for developing exceptional products people actually want. But here’s the thing – it’s tricky enough to do quality user…
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Leadership Coaching: Everything You Need to Know To Empower Your Team
When I left my last role as a Global Vice President for a software company, I knew I wanted to get into coaching, but I didn’t entirely know what that…
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How To Use Gamification In HR: Your Guide for 2024
Employee engagement levels in the United States have steadily declined over the past few years. According to Gallup, this current engagement rate for American workers is among the lowest measured…
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Gamified Recruitment: What It Is And Why It Works for Gen Z
Gaming and recruitment may seem like an unlikely duo for filling our talent pipelines, but chocolate and peanut butter were once siloed too, only to emerge as one of history’s…
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Starting an Online Store: The Good, The Bad, and The Ugly
Starting an online store offers a remarkable opportunity to tap into a global customer base right from the comfort of your home. However, starting an online business requires hard work…
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Bootstrap Mentality: The Key to a Sustainable Startup Growth
When my co-founders and I stopped chasing VC capital, and decided to bootstrap our second startup, we had no choice but to embrace the struggle in the early days and…
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Social Media Policy: Everything You Need to Know for 2024
The barrier between personal and professional life has increasingly blurred in today’s digital world. Missteps on social media can have dire consequences for not just individual employees but also for…
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Sales Stack AI: How Generative AI Can Consolidate All Sales Tools
I launched LavaReach after spending years selling products and services from brick-and-mortar businesses like garage door installations to complex 6 figure ACV deals at venture-backed SaaS startups. From all those…
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Elevating B2B Brand Awareness Through Video Marketing Strategies
Nowadays, video marketing is a crucial component of any B2B brand strategy that works. Video has shown to be an effective tool for increasing brand awareness among B2B audiences due…
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Startup Visa Canada: My Experience Going Through the Program
As a startup founder, could you imagine launching your startup in Canada and getting a permanent resident status at the same time? For aspiring immigrant entrepreneurs with global ambitions, the…
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