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  • Learn from founders

How to Develop a Growth Mindset to Reduce Failure Risk

  • March 14, 2026
How to Develop a Growth Mindset
People use the phrase growth mindset so loosely that it starts to mean almost nothing. I don’t find that helpful. If you are a bootstrapped founder, mindset has to earn…
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Close-up of a hand holding a smartphone with a green protective case, screen visible, outdoors with a blurred background.
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  • 12 min
  • Learn from founders

Reddit Marketing: How to Promote Without Getting Banned

  • February 4, 2026
One comment drove 10,000 orders. Steal the "aggressively neutral" Reddit framework to build traction without ads. Stop spamming and start selling.
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B2G Marketing Playbook
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  • 11 min
  • Learn from founders

The B2G Marketing Playbook for B2B Tech CMOs

  • November 26, 2025
How do you convert the government – the world’s toughest buyer – into your most predictable growth engine? Every month a CMO drops a note in my inbox that reads…
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Cash Flow Management Tips from Paperstack founders
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  • 9 min
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Cash Flow Management Tips for 7-Figure Ecomm Brands

  • November 12, 2025
I have still to meet a founder who doesn’t celebrate a big sales spike. I have also still to meet one who hasn’t stared at the bank account a week…
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AI Agents for HR
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  • 11 min
  • Learn from founders

AI Agents for HR: Automate Recruiting, Keep the Human Touch

  • November 2, 2025
I have spent 23 years matching people with companies that change lives. More than a thousand hires later, one fact still rules my day: people join people. Not logos, not…
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Holiday Season Micro Moments
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  • 10 min
  • Learn from founders

How Holiday Season Micro Moments Can Slash Your CAC

  • September 14, 2025
Every CMO knows the top-line numbers. Online holiday revenue keeps breaking records. During the 2024 season U.S. e-commerce sales in the November-to-December window jumped 6.7% year over year. Mobile did…
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Comment Marketing
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  • 10 min
  • Learn from founders

Comment Marketing: How One Comment Outsold $1M Media Plan

  • September 3, 2025
Earlier this year a DTC brand sent me their media plan. $1M for FY. 8 channels. 2 agencies. 31 variations of the same hero video. In the same week their…
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Megha Kandoi - Global Expansion
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  • 8 min
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Global Expansion on a Ramen Budget: 5 Tactics for Tech Startups

  • August 23, 2025
A great product, as you and I know, doesn’t guarantee a company’s survival. In fact, I can tell you that tech startups operate in the single riskiest corner of the…
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Tech Startup Branding
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  • 16 min
  • Learn from founders

Tech Startup Branding On A Budget: A Bootstrapper’s Guide

  • July 12, 2025
When I talk with founders over coffee, I usually start by asking how much runway they have for marketing. Lately, the answers have sounded a lot like “not much.” I…
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all hands meetings
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  • 4 min
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9 Tips to Run Effective All Hands Meetings in a Growing Startup

  • May 1, 2025
An all-hands meeting, sometimes called a company town-hall, is a regular gathering of everyone in a company to discuss important topics and updates. In a growing startup, these meetings can…
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