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  • Learn from founders

PR for Startups: 5 Tips for Securing Press Coverage

  • January 29, 2021
PR for startups
Press coverage leads to an increase in awareness, business results and credibility. Here are five tips as you look to secure PR coverage for your startup. Increasing awareness could lead…
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Guest Posting SEO
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  • 5 min
  • Learn from founders

How Guest Posting Can Boost SEO And Grow Your Business

  • January 27, 2021
According to the recent market analysis by Research Dive, the Global Content Marketing Industry forecast will surpass $107.5 billion by 2026, from $36.8 billion in the 2018, growing at a CAGR…
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Recruiting volunteers
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  • 3 min
  • Learn from founders

Why Working For Free Shouldn’t Be Illegal

  • January 19, 2021
Would I be where I am today without my volunteer (read: not paid) experience Apartmate? No. My experience was the first domino of what would be many dominos to come…
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SEO Basics by Sascha Hoffmann
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  • 8 min
  • Learn from founders

SEO Basics: Mistakes To Avoid When Launching A Website

  • January 14, 2021
SEO is a beast most people don’t think about when creating a website. In most cases, presenting the products and services in a neat and elegant way is their top…
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Hiring Process
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  • 5 min
  • Learn from founders

Hiring Process For Startups: 7 Tips To Achieve Better Outcomes

  • December 30, 2020
Let’s be real—the hiring process is difficult. Although it’s key to hire employees that fit well with your team and culture, it’s arguably even more important to ensure that the…
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Fast-Growth Markets
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  • 7 min
  • Learn from founders

9 Ways to Win Fast-Growth Markets Through Business Relationships

  • December 22, 2020
Business relationships are undeniably valuable: Whenever companies are venturing into fast-growth markets, the #1 request we receive is to make introductions to relevant people. We call this service, “business matchmaking.” Introducing…
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Starting a business during a pandemic
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  • 2 min
  • Learn from founders
  • Startup Stories

Coffee Lunar – Starting A Business During A Pandemic

  • August 12, 2020
There’s never a “perfect” moment for starting a business, but launching a coffee shop during a pandemic is far from the ideal time. Chihoon Song, a passionate Toronto based barista,…
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  • 8 min
  • Learn from founders

10 Practical Ways In Which Reading 50 Books Changed My Life

  • July 20, 2020
A bit more than a year ago I started reading 1+ book per week (here is an article with the list of 50 for which I’ve published reviews). This was the…
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Multicultural Advertising
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  • 2 min
  • Learn from founders

Why Multicultural Marketing Is Indispensable In Canada

  • July 10, 2020
So what’s Multicultural Marketing? It refers to the marketing practice of honing their advertising message to reach out to different ethical groups. While multicultural marketing is a beneficial practice, it…
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  • Learn from founders

10 Marketing Leaders, 10 Ways to Lead Through Crisis

  • 7 minute read
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