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  • Learn from founders

10 Mental Models to help you find your First 10 Customers

  • February 21, 2021
10 Mental Models
First of all, what are mental models? It seems like wasted breath for me to tell you what Mental Models are when the ever-wise Farnam Street has so succinctly described them (and literally…
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fast fashion
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  • 5 min
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What Is Fast Fashion And Why We Need To Stop It Now

  • February 15, 2021
What is fast fashion? Fast Fashion used to be described as the action of copying runway looks and bringing cheap designs to stores as fast as possible. Nowadays, Fast Fashion…
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PR for startups
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  • 3 min
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PR for Startups: 5 Tips for Securing Press Coverage

  • January 29, 2021
Press coverage leads to an increase in awareness, business results and credibility. Here are five tips as you look to secure PR coverage for your startup. Increasing awareness could lead…
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Guest Posting SEO
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  • 5 min
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How Guest Posting Can Boost SEO And Grow Your Business

  • January 27, 2021
According to the recent market analysis by Research Dive, the Global Content Marketing Industry forecast will surpass $107.5 billion by 2026, from $36.8 billion in the 2018, growing at a CAGR…
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Recruiting volunteers
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  • 3 min
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Why Working For Free Shouldn’t Be Illegal

  • January 19, 2021
Would I be where I am today without my volunteer (read: not paid) experience Apartmate? No. My experience was the first domino of what would be many dominos to come…
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SEO Basics by Sascha Hoffmann
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  • 8 min
  • Learn from founders

SEO Basics: Mistakes To Avoid When Launching A Website

  • January 14, 2021
SEO is a beast most people don’t think about when creating a website. In most cases, presenting the products and services in a neat and elegant way is their top…
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Hiring Process
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  • 5 min
  • Learn from founders

Hiring Process For Startups: 7 Tips To Achieve Better Outcomes

  • December 30, 2020
Let’s be real—the hiring process is difficult. Although it’s key to hire employees that fit well with your team and culture, it’s arguably even more important to ensure that the…
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Fast-Growth Markets
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  • 7 min
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9 Ways to Win Fast-Growth Markets Through Business Relationships

  • December 22, 2020
Business relationships are undeniably valuable: Whenever companies are venturing into fast-growth markets, the #1 request we receive is to make introductions to relevant people. We call this service, “business matchmaking.” Introducing…
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Starting a business during a pandemic
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  • 2 min
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  • Startup Stories

Coffee Lunar – Starting A Business During A Pandemic

  • August 12, 2020
There’s never a “perfect” moment for starting a business, but launching a coffee shop during a pandemic is far from the ideal time. Chihoon Song, a passionate Toronto based barista,…
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  • 8 min
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10 Practical Ways In Which Reading 50 Books Changed My Life

  • July 20, 2020
A bit more than a year ago I started reading 1+ book per week (here is an article with the list of 50 for which I’ve published reviews). This was the…
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