Video selling provides a more personal and engaging way to connect with potential customers, and it can be used for video prospecting, showcasing a products and delivering presentations. Asynchronous video tools for B2B sales teams are becoming increasingly popular amongst high-performing sales reps in high-growth companies, as they offer a number of advantages over traditional selling methods. Whether you are looking to empower your sales team or to boost your video marketing initiatives, this article will help you pick the right tool for the different use cases.
For businesses that want to stay ahead of the competition, investing in modern asynchronous video tools is a must. Teams that use video grow revenue 49% faster compared to those that do not.
There are a number of reasons for this. Video provides a way to share information and data in an engaging and visually appealing way. When people see a real person on screen, they are more likely to engage with the content. Prerecorded video presentations can be easily shared with all of the decision-makers leaving no room for misinterpretation compared to static sales materials like PDF presentations.
The ability to connect with prospects and customers via video has been shown to increase sales and close rates. B2B Decision Labs reports a 64% increase in meetings booked from sharing short videos with prospects.
How to choose a video sales tool?
There are a lot of different asynchronous video tools for B2B video selling and video marketing, and it can be tough to know which one is right for you and your sales team. It’s important to consider what features you need to fit your overall sales and marketing strategy. Some video tools are better for certain types of businesses and use cases than others. For example some video prospecting tools have screen recording capability and they are ideal for tech sales, while others are perfect for sending video narrated proposals and have more granular analytics.
If you’re looking to leverage asynchronous video to accelerate buyer’s journey, there are a few things you should keep in mind. First, consider what type of video presentations you want to create. Do you need to create screencasts or product walkthroughs? Are you looking to share presentations and sales materials? Or do you want to prequalify your prospects? Once you know what type of videos you need to create, you can narrow down your choices. We have put together a list of some of the best asynchronous video tools for B2B sales and marketing available on the market.
Videoask is an asynchronous video tool for B2B sales and marketing teams. Videoask allows its users to create a sequence of prerecorded videos that show up based on the answers recipients provide. It is a great way to engage your website visitors or prequalify prospects and is a good alternative to chatbots. One of the cool features Videoask has is the ability to collect testimonials from your clients in video form. It provides analytics allowing you to identify where users drop off so that you can optimize your videos to make them more engaging. Videoask has a great number of integrations, however, the majority of them are done through Zappier.
Videoask is well-suited for sales and marketing teams that looking to use video to engage and prequalify prospects.
Videoask has a free plan, the plan includes 20 minutes of video or audio processing time (minutes are counted every time you or your respondents generate video or audio content). Their paid plans start at $24/month. This plan gives you an extra 80 minutes per month, allows you to collect files from respondents and answer live calls inside your videoasks. The biggest limitation this plan has is the number of minutes. To buy extra minutes and to remove Videoask branding you have to upgrade to their $40/month Brand plan. It will give you an extra 100 minutes and the ability to purchase more minutes.
DeckLinks is a video platform for B2B sales teams. With DeckLinks sales professionals can video narrate their existing sales material and share the video presentation with their prospects or clients with a live trackable link. The platform has a wide range of features tailored toward B2B sales like custom CTAs, email capture, company profiles, and personalized client portals. It has by far the most granular engagement analytics compared to other video tools, allowing sales reps to see how much time a viewer spent per slide, where they clicked, what they downloaded etc. Marketing teams can also leverage this tool for their video marketing initiatives by adding a deck link as an embedded video on the website or by sharing deck links on social media platforms. DeckLinks does not support screen capture, although it does provide the option to embed pre-recorded videos in your sales presentation.
DeckLinks is well suited for sales reps that share PDF presentations like sales decks, marketing materials and product updates with prospects and clients.
DeckLinks has a free plan. Their paid plans start at $8/user/month. This plan gives you unlimited presentations, access to engagement analytics and the ability to include your contact info in all your videos. However, if you want to add custom CTAs, access data rooms and CRM integrations (like HubSpot and Salesforce), you will have to upgrade to their Business plan at $28/user/month.
Loom is a video messaging tool for remote teams. Loom is great for recording quick video messages to share with your prospects and clients. Loom allows you to record your screen and your camera simultaneously. With Loom, you don’t need to worry about video hosting, all videos that you record can be shared via a trackable link. Loom will show you if your video was opened and how much time a viewer spent watching it. Loom does require a browser extension to capture your screen.
Loom is a tool tailored more towards video messaging and doesn’t have sales-specific features like CTAs, however, it is pretty popular amongst sales reps so we had to include it in our list.
Loom has a free plan. Their paid plans start at $8/user/month. This plan gives you access to analytics and removes the video recording limitations. One of the most notable integrations Loom has is Salesforce, however, it requires an Enterprise level plan that starts at $45/user/month and requires a minimum of 10 users.
Vidyard is a video platform for B2B sales and marketing teams. With Vidyard, sales reps can record their screen and camera to create a video that can be shared with their prospects and clients. The videos can be shared via a link or embedded on a webpage. Vidyard reports analytics like video opens and viewing duration. One of the cool features that Vidyard has is custom CTAs (call-to-action). Custom CTAs can be very powerful as they provide a clear next step for the buyer. Similar to many other video tools, Vidyard requires a browser extension to work.
Vidyard is well-suited for a tech sales professional and its screen recording capability is ideal for product demos.
Vidyard has a free plan. Their paid plans start at $19/user/month. This plan gives you access to analytics, 1 shared CTA across all videos, and removes the video recording limitations. However, if you want to have different CTAs and access CRM integrations (like HubSpot and Salesforce) you will have to upgrade to their Business ($300/month, 3 users included) or Enterprise ($1,250/month 5 users included) plans.
There are a variety of tools available on the market for video selling and video marketing, each with its own strengths and weaknesses. Keep in mind that the best video tool for one person may not be the best for another. The most important thing is to find a tool that works well for you and your sales and marketing team. With the right tool, you’ll be able to create engaging video sales presentations for your prospects and clients, and close more deals in much shorter time!