When running a startup, it’s more important than ever to have the right B2B tools in place to operate effectively without breaking the bank. SaaS (Software as a Service) tools are essential for operating a startup and provide a wide range of functionalities to help companies become more efficient, productive and successful. We made a list of some of the best SaaS tools with free plans that companies can leverage to grow faster and thrive in the remote-first world.
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Apollo.io: Find ideal prospects and convert them into customers
With Apollo, you can search and target prospects with laser precision. No more sifting through thousands of LinkedIn profiles, hunting for contacts and organizing them manually one by one. This powerful B2B SaaS tool comes with 250 million contacts from over 60 million companies. You can filter the database to generate a list of ideal prospects and push it right into your CRM. No hassle, no double entries!
What’s included in the free plan:
- Basic Sequence Automation (2 Sequence Limit)
- LinkedIn Extension
- Send 250 Emails/day
- Gmail Extension
- Email Open, Click, Reply & Meeting Tracking
- Outreach & SalesLoft Integration
- CSV Export
- Zapier Integration
Lavender: Get more positive replies faster
If you’re looking for a way to take your email game to the next level, look no further than Lavender. This AI-powered email assistant does it all, from assisting you to write the most personalized outreach to helping you optimize your email for more replies by comparing it against millions of data points. Get real-time AI-driven coaching on your email, research your prospects without leaving your inbox, and see how your email will look on mobile devices. In addition, Lavender can confirm that your email is valid and check whether it will land in SPAM. With Lavender, there’s simply no excuse for poor email performance.
What’s included in the free plan:
- Analyze 5 Emails Per Month
- Research 5 People Per Month
- Gmail + Outlook 365
DeckLinks: Create more human interactions, and close more deals with video sales decks
In today’s competitive landscape, it’s more important than ever to find ways to stand out and show your authenticity. One way to do this is to connect with your prospects and clients in a way that is personal and engaging. Sharing a video narrated presentation is a great way to get in front of the buyer to demonstrate your expertise, and most importantly show your personality and how passionate you are about solving the customer’s problem. With DeckLinks, you can create and share video narrated decks and deliver the most personal buying experience at scale.
What’s included in the free plan:
- Video narrations
- Email notifications
- Basic link access control
- 3 decks per account
- 5 links per deck
- 1 company profile
- Unlimited users
Sonero: Have better customer calls with AI to increase revenue and retention
Sonero offers a powerful and innovative solution for client-facing teams to understand and take action on customer call outcomes. With its focus on transcription, analysis, and speaker attribution, this SaaS B2B tool provides a complete picture of every customer interaction and measures customer satisfaction. In addition, it extracts conversation highlights like customer Q&As, key topics, and action items and delivers useful insights that can help teams predict customer intent and prevent churn. With Sonero, your client-facing team has everything they need to deliver an outstanding customer experience.
What’s included in the free plan:
- 5 meetings / month
- Sonero AI Assistant
- Automated meeting insights
- Host & audience analytics
xTiles: Organize your ideas & projects visually together with your team
When it comes to running a company, there are so many moving parts that it oftentimes feels like information is flying at you from all directions. A good project management tool will let you build a single source of truth for all your work activities, organize your thoughts and collaborate with your team to move your projects forward. xTiles allows you to visualize your entire work process and create a layout with notes, links and media. With a flexible organizational system, you can mix and match pieces of information, nurture your ideas and clearly see what needs to be done next.
What’s included in the free plan:
- One member per space
- 1000 blocks
- 10 MB upload limit / file
- Unlimited page sharing
- Team Collaboration Dashboard
Experte Email Finder: Find and verify emails in seconds
One of the best ways to get the email addresses of individuals working at a particular company is to use the Email Finder by Experte. By simply entering the name of the contact and the company domain, you can easily find an email address. In addition, this free tool automatically verifies the email to make sure that the contact’s email is active.
What’s included in the free plan:
- The tool is completely free and it allows unlimited searches
Voiceform: Collect and analyze feedback from your customers
If you are looking for the quickest and easiest way to collect feedback from your customers and understand them on a deeper level, look no further. Voiceform lets you create and share custom surveys and forms that feel like a real conversation. With the voice questions and response options, you can let your customers share their feedback with voice. The best part is that you can hear their emotions, intent and mindset that you can’t get from any traditional surveys or forms. This way, you can get the most accurate and insightful feedback possible.
What’s included in the free plan:
- 25 responses/month
- 3 Question Types
- Unlimited Voiceforms
- Unlimited Questions
- Standard Embedding
- Colors customization
SendGrid: Run high-impact email marketing campaigns
Email marketing is a great way to engage contacts with recurring emails and drip email campaigns. With SendGrid, you can easily design email campaigns and set up an efficient marketing automation process. To make a great impression, take advantage of SendGrid’s library of responsive and beautiful templates, and save time with drag & drop tools and HTML editor. Additionally, you can segment your recipients to send targeted, personal messages that improve engagement and deliverability. Finally, SendGrid provides real-time analytics to help make data-driven decisions and improve your email marketing campaigns.
What’s included in the free plan:
- Store up to 2,000 contacts
- Send up to 6,000 emails/month
- Design & Code Editors
- SegmentationA/B Testing & Actionable Insights
- 3 Email Testing Credits
- 1 Signup FormTicket Support
- 1 Teammate
- Automation /API
- Ticket Support
What are your favourite B2B SaaS tools with a free plan?
Want to suggest us your favourite B2B tool for sales and marketing? Send us your suggestions. If you run a B2B SaaS startup with a free plan and you are helping others grow in the remote world, reach out to us directly. We will be updating this article on an outgoing basis, and we’d love to add more free SaaS tools to this list.
