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spotlight

10 posts
  • Editor's Corner

Actionable B2B Content Marketing Trends for Startups in 2026

  • December 28, 2025
B2B Content Marketing Trends for Startups 2026
Short runway and no ad budget? See how one honest article saved a startup from shutting down. Get 8 actionable B2B trends—from founder-led media to ungated micro-demos—that drive traction without the marketing fluff.
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Work Life Blend
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  • 9 min
  • Editor's Corner

Work Life Blend: Forget Balance, Embrace the Blend

  • September 21, 2025
Startup founders don’t live in neat compartments. We live in the grey. One minute we’re fixing a database index, the next we’re reading bedtime stories, then we’re pitching an angel…
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Founder Burnout
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  • 9 min
  • Editor's Corner

Founder Burnout Isn’t a Weakness. It’s a Sign You’ve Lost Your ‘Why’

  • August 16, 2025
A small, personal note before the how to: I started companies because I loved solving a problem. But somewhere along the way I learned that purpose can vanish quietly, like…
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How to Pick AI Startup Idea
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  • 9 min
  • Editor's Corner

How to Pick the Best AI Startup Idea

  • August 5, 2024
Looking for that once-in-a-lifetime opportunity to create the next big thing with AI? That moment is now. We’re currently living through a revolution. It’s not exaggeration; it’s reality. Just a…
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Bootstrap Mentality
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  • 14 min
  • Editor's Corner
  • Learn from founders

Bootstrap Mentality: The Key to a Sustainable Startup Growth

  • December 5, 2023
When my co-founders and I stopped chasing VC capital, and decided to bootstrap our second startup, we had no choice but to embrace the struggle in the early days and…
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How to Find a Co-Founder
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  • 12 min
  • Learn from founders

How to Find the Right Co-Founder for Your Tech Startup

  • September 11, 2023
With 65% of startups failing due to co-founder conflict, according to Harvard Business School professor Noam Wasserman and the author of The Founder’s Dilemma, how do you find a co-founder for…
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  • 12 min
  • Learn from founders

How to Create a Startup Pitch Deck to Get Funded in 2024

  • May 3, 2023
Think of your pitch deck as the trailer for your Netflix series: its purpose is to spark interest, leaving investors wanting more and ultimately leading to that crucial follow-up meeting…
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  • 7 min
  • Editor's Corner
  • Learn from founders

Top 10 ChatGPT Examples and Use Cases for Startups

  • February 21, 2023
A revolutionary language model ChatGPT developed by OpenAI uses artificial intelligence (AI) to communicate with people using natural language processing. ChatGPT has been trained on 570Gb of data mostly from…
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Video Selling
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  • 5 min
  • Editor's Corner

Best Video Sales Tools for B2B Sales and Marketing Professionals

  • August 17, 2022
Video selling provides a more personal and engaging way to connect with potential customers, and it can be used for video prospecting, showcasing a products and delivering presentations. Asynchronous video…
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Product Hunt
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  • 6 min
  • Editor's Corner

How to Launch on Product Hunt: Step By Step Guide with Tips and Best Practices

  • April 19, 2022
Last month we launched DeckLinks on Product Hunt, and we were the #2 product of the day. I decided to write about our experience and share everything we did to…
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