There are no easy shortcuts when it comes to building a successful startup, and the goal of every founder is to find the right knowledge and enough courage to keep moving forward. Luckily, tons of resources are available to help us avoid mistakes and make our entrepreneurial path smoother. As a founder, I continuously learn from others, and I often say, “I wish I knew this earlier.” In some cases, those moments of enlightenment come from reading newsletters. Here is a curated list of the most insightful newsletters for B2B founders that will get you the consistent dose of essential knowledge and inspiration to grow in the upcoming year.
NFX, a VC firm investing in pre-seed and seed stage startups, delivers weekly insights to the world’s top founders, CEOs, VCs and journalists. Their topics revolve around traction tactics, fundraising, network effects, and startup growth psychology.
Demand Curve Newsletter
Demand Curve provides Traction and Growth programs to help startups build proven go-to-market strategy, get their first customers and scale growth operations. Their self-paced and online mentored agendas include playbooks and tactics used by thousands of founders to improve their marketing skills and grow revenue. The team at Demand Curve curates marketing insights and advanced growth tactics from its community and sends a free newsletter twice a month.
Bottom Up by David Sacks
The well-known “Bottom-Up” strategy that became the default for early-stage SaaS companies was originally pioneered by David Sacks, Co-Founder of Craft Ventures, ex founder/CEO of Yammer, and original COO of PayPal. Through this newsletter, David Sacks shares the lessons he learned about Bottom-Up SaaS from his own experience as a founder and from the SaaS companies in his portfolio.
Everyone has to start somewhere. You might as well work your way from the Bottom Up. That is where change comes from. That is where revolutions come from.– DAVID SACKS
The newsletter by Lenny Rachitsky, a growth-focused product specialist and ex-product lead at Airbnb, is full of practical takeaways and growth templates. Lenny personally interviews founders and shares actionable tips on product, growth, and startup building.
The Struggle newsletter is a collection of thoughts on startup, growth and technology from Viktor Kyosev. Inspired by Ben Horowitz and his book “The Hard Thing About Hard Things”, Viktor is not afraid to get brutally honest and shares his learnings from running a startup.
“Every great entrepreneur from Steve Jobs to Mark Zuckerberg went through The Struggle and Struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is The Struggle.”Ben Horowitz
Kyle Poyar’s Growth Unhinged
Growth Unhinged is a biweekly newsletter by Kyle Poyar, VP of Growth and operating partner at OpenView, the expansion stage VC. Kyle Poyar analyzes the primary drivers of SaaS growth and shares his insights along with the deep-dive takes on SaaS pricing, company benchmarks, product-led growth, and go-to-market strategy.
Growth Currency is a weekly dose of growth insights, curated tools, and resources for digital creators. You might be asking how this newsletter made it to this list? As a SaaS founder, I often explore various ways to create content around topics that interest our prospects and clients. Whether it’s just a blog post or a podcast series, content has always been a great way to collaborate with others, ignite conversations in communities and drive qualified leads to your product. The Growth Currency newsletter not only serves you with the knowledge but also inspires you to become a content creator yourself.
[ INSIDE ]
Inside is a portfolio of 14 newsletters written by the researchers and analysts covering major news stories and the latest trends in tech, venture capital, ecommerce, crypto, AI and other topics.
Want to suggest a newsletter?
If you are a B2B startup founder and have a favourite newsletter or write one yourself, feel free to submit it here. I’m planning to keep updating this list, and I’d love to include your suggestions.