PHOTO: HYPNOTiC (c) 2023 Hypnotic Film Holdings LLC.
Standing out from the crowd is crucial for success in the competitive realm of movie marketing. Plaiced, the pioneering contextual advertising company for online community groups, has demonstrated its expertise by driving Robert Rodriguez’s electrifying thriller, Hypnotic, starring the talented Ben Affleck, to a boost in box office sales. Through strategic promotion within targeted online community groups, Plaiced not only generated significant buzz but also boosted Hypnotic’s revenue by an additional $2 million in a short period of time.
After the opening weekend, the experienced marketing team behind Hypnotic recognized the need to break free from conventional advertising methods and turned to Plaiced for their expertise. Renowned for their ability to tap into the pulse of online communities, Plaiced embarked on a mission to forge a profound connection between Hypnotic, and its intended audience.
“This reinforces the power of community which enables marketers of series and films to stand-out from the noisy plethora of content options by zoning into their target audience.”
Kaaveh Shoamanesh, CEO of Plaiced
Plaiced’s strategy was to identify the key targeted audiences that was most likely to act fast and watch the film. With the help of passionate Community Owners, they placed an exclusive featurette/trailer from the film into relevant community discussions and user-generated content.
By strategically targeting online groups such as SciFi enthusiasts, Batman lovers, Dad Groups, Millennials, and groups in Texas (Hypnotic was filmed in Austin, Texas). Plaiced ensured that Hypnotic’s promotional content resonated deeply with individuals who shared a genuine passion for the film’s themes and settings.
In their comprehensive case study on Hypnotic, Plaiced showcased their exceptional ability in engaging these communities, thanks to the Community Owners knowing what their members like best. Engrossing discussions among SciFi enthusiasts delved into the movie’s futuristic concepts and mind-bending plot twists, eagerly anticipating the performance of the esteemed Ben Affleck. Batman aficionados (with The Flash movie coming in June 2023) enthusiastically embraced another project featuring the prodigious talent.
Plaiced didn’t stop there, recognizing the film’s connection to Austin, Texas, where it was filmed. Leveraging Texas influencers including @sacredthomas on Instagram, Plaiced tapped into their pride and support for a movie shot in their own backyard. This strategic alignment deepened the bond between Hypnotic and its prospective audience, igniting an intensified sense of excitement and anticipation.
Carefully placed advertisements served as gentle reminders to community members of upcoming screenings and exclusive content, fueling a sense of urgency to experience Hypnotic, first hand.
As the film industry continues to evolve, companies like Plaiced play a vital role in redefining traditional advertising, enabling filmmakers and marketers to reach their desired audiences with unparalleled precision and impact. The Hypnotic case study, starring the exceptional Ben Affleck, stands as a testament to Plaiced’s expertise in community engagement, showcasing how their innovative advertising techniques elevate films to new heights. With a remarkable $2 million boost in revenue, Plaiced has once again solidified its position as a leader in contextual targeting.
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