Today, the team at Rise Market is excited to announce the partnership with Joy McCarthy, the founder of Joyous Health and an award-winning Certified Holistic Nutritionist who joined the company as an investor and brand advocate.
Inflation is a problem that countless households face every day, especially those who are already struggling to make ends meet. Food prices have been rising steadily for years, and there is no sign of relief in sight. That’s why Rise Market is joining forces with Joyous Health to make healthy living easy, affordable, and accessible to all. Together, they provide wellness-focused consumers access to affordable healthy living products, reducing the burden of high retail markups and food scarcity.
This isn’t about being a face of the brand or selling products but being an advocate for healthy living for all and bringing about awareness that living a holistic lifestyle is more accessible than you might think.
– Joy McCarthy
The partnership between Rise Market and Joyous Health was a natural evolution as both companies share the same environmental and social values. For years, these companies have been promoting local women-owned and led businesses, and were deeply involved in helping local communities with its Rise ‘n Shine initiative that provides free memberships to lower-income families in need.
“Once I learned about their criteria for product selection, many of which are already part of my Joyous Health Approved initiative, and how they are supporting diverse founders and businesses, I knew that I wanted to support that mission” says McCarthy.
Likewise, Rise Market immediately felt a certain kinship in the core principles of Joyous Health. “We hadn’t set out looking for a partner, but once we met Joy it just made sense. We’re aligned across the board, from the importance of a natural, simple approach to optimal wellness, to our focus on sustainability, biodiversity, social impact, and product efficacy.”
About Rise Market
Rise Market is an online membership platform that’s pioneering a new way to make healthy food accessible for Canadians. For $5/month, members receive access to a curated selection of natural foods and supplements at 20-40% off traditional retail prices. The Toronto-based company is the only membership-based personalized eCommerce platform delivering over 2000+ locally sourced products filtered by dozens of dietary preferences and champions its Rise & Shine community initiative that sees each paid membership matched with a free one for lower income families.
About Joyous Health
Joyous Health is a wellness and lifestyle brand, founded by Joy McCarthy, an award-winning Certified Holistic Nutritionist and best-selling author of The Joyous Cookbook, Joyous Detox and Joyous Health. The Canadian-based company is deeply rooted in education with the simple mission of helping people live healthier, happier lives. While food and recipes were the foundation of its early growth, Joyous Health has evolved into a wellness brand that touches on all areas of the wellness journey. In 2015, joyous Health set out to develop simple, natural everyday essentials and today have a range of products from skincare, hair care, body care and wellness teas with a focus on high-quality, locally sourced ingredients, when possible, that are both functional and accessible.
